how Essential CEU Institute, LLC, a California limited liability company
(referred to as "Essential," "we," "our,"
"us," and similar terms) collects information from Users (each
referred to as "you," and similar terms), and how we use and share
that information. By using the Essential
to the Terms of Service posted at this link: https://essentialceu.institute/terms-of-service. Capitalized terms are defined in the Terms of
of the Essential Platform and the Services.
All changes will be effective when posted on the Essential Platform, unless we
we will notify you through the Essential Platform, by email, or other
stay up-to-date about our privacy practices. As long as you use the Essential Platform,
continue to use the Essential Platform, and your only option will be to
terminate your User Account as provided in the Terms of Service.
Information We Collect.
User Account Information. When you sign up
for a User Account, you may give us your name, email address, phone number,
governmental identification numbers for professional licenses, credit card
number or other payment information, mailing address, the facility you work
for, and other information that we request or require. If you decide to create
a User Account using your Facebook account, we will also get basic information
from your Facebook profile like your name, gender, profile photo, and Facebook
friends, and any other information Facebook provides to us on your behalf.
Communications. If you contact us directly, we may receive additional
information about you that you provide to us.
Usage Data.To provide the Services to you, and to help us
understand how you use the Essential Platform and to help us improve it, we
automatically receive information about your interactions with the Essential
Platform and other Usage Data. "Usage Data" may include the pages
or other content you view, your actions within the Essential Platform, the
dates and times of your visits, the Services you use, the educational content
you view, and your performance on tests, evaluations, and other interactions
with the Services.
Performance Data. To provide the Services through the
Essential Platform to you, your Administrator and other Team Members, we will
collect Performance Data when you use the Essential Platform and the
Services. "Performance Data" includes the following in a way that may be
personally identifiable to you when shared: the dates and times of your visits,
the Services you use, the Certificates you earned, the educational content you
view, and your performance on tests, evaluations and other interactions with
Services and the Essential Platform.
How We Collect Information.
Cookies and Similar Technologies. We collect information through the use of
"cookies", tracking pixels, beacons and similar technologies to
understand how you navigate through the Essential Platform and interact with
Essential advertisements, to learn what content is popular, and to save your
preferences. Cookies are small text files that web servers place on your
device; they are designed to store basic information and to help websites and
apps recognize your browser. You should consult your web browser(s) to modify
your cookie settings. Please note that if you delete or choose not to accept
cookies from us, you may be missing out on certain features of the Essential
Platform and your use of the Services may be negatively affected.
Information from Your Administrator. We may also receive
information about you from your Administrator. That information may include the
information described above as well as any other information that your
Administrator provides to us.
How We Use
Information We Collect. We use the information we collect from all Users to:
with you, including for marketing and promotional purposes;
your Essential Platform experience;
you with customer support;
transactions and payments;
each User with information on how all Users as a whole perform on certain
educational evaluations, and how the User performed relative to all Users;
Administrators with Performance Data and Usage Data on their Team Members and
other Team Accounts;
you with Performance Data;
improve, expand, and promote the Essential Platform; and
how Users use the Essential Platform.
How We Share Your
Usage Data Shared with Other Users. We will share aggregated Usage Data
with other Users. For example, we may share the average score and percentile
ranks on certain evaluations with all Users in a way that is not directly
identifiable to other individual Users.
Information Shared with Administrators.
We may share your Performance Data and Usage
Data with your Administrator and other Team Members and Administrators under
your Subscription, and that Performance Data and Usage Data may be identifiable
to you when we share it.
Payment Method. When you add
a credit card or other payment method to your User Account, a third party that
handles payments for us will receive your payment information and will use it
to pay the Subscription Fees and other charges to us.
Third Party Services. The Essential Platform may allow you to connect with other websites,
products, or services that we do not control. If you use these services, we
will provide the third party with information about you to allow them to
provide the service to you. We don't control the privacy practices of these
third parties, and we encourage you to read their privacy policies before
deciding whether to use their services. If you register your account through
Facebook, we will share information we collect from you with Facebook based on
the directions we receive from Facebook. Please review Facebook's privacy
policy and your Facebook account settings to determine how you can adjust the
information Facebook requests from us.We
may share your information with advertisers or others for marketing and
promotional purposes or for other purposes not prohibited by law.
Information Others Collect. Other websites, mobile applications and
services that you interact with may collect information from you after you
leave their website, including information related to your use of the Essential
Platform and the Services. We do not control any third party or their
collection of your information. Please review the respective party's privacy
policy to understand their collection and use of your information.
Email Subscriptions. You can unsubscribe from our promotional emails but we will still send
you transactional and relational emails about your User Account and use of the Essential
Editing Your Information. You can review and edit certain account information by
logging in to your User Account. You may
terminate your User Account as provided in the Terms of Service. If you choose
to terminate your User Account, or if your User Account is terminated under the
Terms of Service, we will deactivate it for you but we may retain information
from your User Account for a certain period of time we determine in our sole
discretion, and disclose it in a manner consistent with our practices under
User Account is terminated, we may still share your Performance Data and Usage
Data with your Administrators and other Team Members who have the same
Administrator. We also may retain information from your User Account to collect
any fees owed, resolve disputes, troubleshoot problems, analyze usage of the Essential
Platform, assist with any investigations, prevent fraud, enforce our Terms of Service,
or take other actions as required or permitted by law.
Data Security. We are
committed to protecting the data of the Essential community. Even though we
take reasonable precautions to protect your data, no security measures can be
100% secure, and we cannot guarantee the security of your data.